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Last Updated: December 23, 2025

The protection of personal privacy has always been a hallmark of Gallup. Since its inception in 1935, Gallup has maintained the confidentiality of each survey respondent unless an individual user consents to the release of the user’s Personal Information or individual results. In a similar manner, Gallup protects the identity of individuals who access Gallup websites. For the purposes of this Privacy Statement, the terms “Gallup,” “we,” “us” and “our” refer to Gallup, Inc., 901 F Street, NW, Washington, D.C., 20004, U.S.A. and its subsidiaries and affiliates.

Gallup’s data protection officer can be contacted at Privacy_Administrator@Gallup.com.

This Privacy Statement describes the types of information, including Personal Information, collected and processed through Gallup websites and mobile applications (collectively, “websites”) and through the services delivered via Gallup websites, and how Gallup treats such information. For questions about this Privacy Statement or your Personal Information, please contact Privacy_Administrator@Gallup.com.

Personal Information

By using the term “Personal Information” in our Privacy Statement, we refer to information that you individually provide to Gallup, either directly or indirectly, that, on its own or in combination with other information, can be used to identify you or make you identifiable. Personal Information includes, for example, your name, your mailing address, your telephone number, your email address or other information that identifies you or makes you identifiable.

Information that by itself cannot be used to identify you or make you identifiable does not qualify as Personal Information.

This Privacy Statement covers the following topics:

I. INFORMATION COLLECTED BY GALLUP WEBSITES

1. Information Collected Indirectly
2. Information Collected Directly

II. DATA COLLECTION

1. Access to Your Survey or Assessment Results From Another User Account
2. Sharing Your Survey Results With Other People

III. GENERAL INFORMATION ON COLLECTION AND PROCESSING OF INFORMATION

1. Correcting and Changing User Information and Preferences; Deletion of User Accounts
2. Information Security
3. Third-Party Information Storage
4. Children and Privacy
5. Links to Other Sites
6. Location of Data Collection and Processing and Storage
7. Your Rights
8. Sensitive Information
9. Dispute Resolution
10. “Do Not Track” Signals
11. U.S. State-Specific Privacy Disclosure
12. Gallup Privacy Notice for California Residents
13. Policy Updates
14. Accessibility
15. Additional Questions or Comments

I. INFORMATION COLLECTED BY GALLUP WEBSITES

Gallup websites gather information in two ways: (1) indirectly (for example, through our site’s technology), and (2) directly (for example, when you, the site visitor, voluntarily provide information on various pages).

1. Information Collected Indirectly

Gallup indirectly collects a variety of information through your interaction with and use of Gallup websites. This information may include, but is not limited to, browser and device information, data collected through automated electronic interactions, application usage data, content information based on your individual interests, demographic information, geographic or geo-location information, statistical and aggregated information (“Other Information”).

Statistical or aggregated information does not directly identify a specific person, but it may be derived from Personal Information. For example, we may aggregate Personal Information to calculate the percentage of users in a particular ZIP code.

If we combine Other Information with Personal Information, we will treat the combined information as Personal Information.

Cookies and Other Tracking Technologies

Like many other companies, we use cookies and other tracking technologies (such as pixels and web beacons). To learn more about how we use cookies and your choices regarding our use of cookies, please see our Cookie Policy.

2. Information Collected Directly

Gallup also collects Personal Information and other information that users voluntarily provide. It is entirely your decision to provide the requested information.

Gallup keeps all information directly collected confidential, and will use the information only for the particular purpose stated at the point of collection. Gallup will seek your specific permission for any additional use. You may choose to have this information removed at any time.

2.1. User Account Data

When setting up an account on one of the Gallup websites (“User Account”), you may be asked to provide Personal Information including, but not limited to, your name, email address and your phone number. If you choose to purchase any products, services, access codes or other items for sale by Gallup, you will be asked to provide payment details and your full address for billing purposes.

As a customer/user of Gallup, we may obtain Personal Information about you when you register to use one of our websites or services/products or when you provide feedback about our products or services.

For European data subjects, the processing is necessary to perform the contract with you according to Article 6 (1) 1 lit. b) of the European Union’s General Data Protection Regulation (“GDPR”) or UK General Data Protection Regulation for United Kingdom data subjects. As a customer/user, we will use your Personal Information, unless otherwise prohibited by law, for the following purposes:

• To provide you with the products and services you request.
• To communicate with you about your account or transactions with us and send you changes to our policies.
• To provide support, including, but not limited to, product updates, product patches and fixes and other similar communications.

Furthermore, we will use your Personal Information for our legitimate interests according to Article 6 (1) 1 lit. f) GDPR to notify you about information about features on our site, new product releases and service developments and to advertise Gallup's products and services in accordance with this Privacy Statement.

Any User Account data will be stored only until you decide to terminate your User Account (see clause III.1. below). In case we are obliged to further store your Personal Information due to statutory retention requirements, your Personal Information will be barred for further use by Gallup and be stored only until such retention periods expire.

2.2. Other Personal Information Provided Directly

Personal Information provided by you on Gallup websites, e.g., via contact forms or via telephone, will be stored in our service database and retained for the period necessary to fulfill our contractual obligations to you in accordance with Art. 6 (1) 1 lit. b) GDPR unless a longer retention period is required by law.

2.3 SMS Messaging

Gallup may collect your mobile phone number in connection with your job application or your creation of a Gallup account. We use this information solely for transactional and account-related purposes, such as verifying your identity, providing updates about your application or account, or responding to your inquiries.

By providing your mobile phone number, you consent to receiving SMS text messages for these purposes. Gallup does not use SMS messages for marketing or promotional communications.

Standard message and data rates may apply. You may opt out of receiving SMS messages at any time by replying STOP to any message, although this may impact our ability to communicate with you regarding your application or account.

Gallup may share your mobile number with third-party service providers who assist in delivering SMS messages. These providers are authorized to use your information only as necessary to provide these services on Gallup’s behalf.

II. DATA COLLECTION

Many Gallup websites offer users the opportunity to participate in surveys or assessments via the internet. Gallup will provide information about the purpose and process for each survey or assessment as part of the applicable survey or assessment.

1. Access to Your Survey or Assessment Results From Another User Account

Another online user may purchase an access code to a Gallup survey or assessment for you. Please note that when participating in a survey or assessment, your results will also be accessible to the online user who purchased the Gallup access code. The data accessible to that account holder may include your name and your results, but will not include your specific answers to individual questions within the survey or assessment. In addition, the account holder cannot modify, alter or delete any of your results or User Account data.

After completion of the survey or assessment, you will at all times have the opportunity to change the settings for sharing your results with other account holders and to opt out from sharing your results.

2. Sharing Your Survey Results With Other People

After completion of the survey or assessment, you may have the opportunity to share your survey or assessment results via email or social networks. Please note that only your name and results will be displayed. By sharing your information from your User Account with any social media service, you are authorizing us to share information we collect from and about you with the social media service provider, other users, and your network of contacts on the social media service, and you understand that the social media service's use of the shared information will be governed by the social media service's privacy policy. If you do not want your Personal Information shared in this way, please do not connect your Gallup information to a social media service provider.

III. GENERAL INFORMATION ON COLLECTION AND PROCESSING OF INFORMATION

1. Correcting and Changing User Information and Preferences; Deletion of User Accounts

If you have given your consent in accordance with Article 6 (1) 1 lit. a) GDPR to receiving email communications from Gallup but wish to withdraw your consent and discontinue this service, you may do so at any time by clicking the unsubscribe link included in the footer of our emails or by contacting us (see also below clause III.7. "Your Rights").

You also have the option at all times to have your User Account deleted for any of the Gallup websites or to request a revision of your user information at any time. To do so, please contact us.

2. Information Security

Gallup employees understand the need for user privacy, and we maintain reasonable and appropriate security procedures to protect your information from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in the processing and the nature of the Personal Information. Gallup has appointed a Privacy Policy Administrator to monitor privacy practices. Access to user data is strictly limited to specific individuals who are trained to respect user privacy. The access given to these employees is restricted to their need for such information for business purposes. A log of those who accessed the data is maintained and monitored to prevent security breaches. However, no security measure or modality of data transmission over the internet is 100% secure. Although we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee absolute security.

3. Third-Party Information Storage

We provide Personal Information to our affiliates and other trusted businesses or persons to process it for us, based on our instructions and in compliance with our Privacy Statement and any other appropriate confidentiality and security measures. For example, we use vendors such as Amazon cloud for data storage. Any vendor or agent that we retain is not allowed to use Personal Information they receive from us for any other purpose than to perform the contracted services we have contracted them to perform.

4. Children and Privacy

Gallup encourages parents and guardians to spend time with their children online and to be fully familiar with the sites visited by their children. Gallup websites do not contain content that is generally considered unsuitable for children.

5. Links to Other Sites

Gallup websites may contain links to sites owned and/or operated by other organizations, and the privacy policies of those sites may differ from that of Gallup. These sites may collect data and make use of it in ways that Gallup does not. We encourage you to review the privacy policies posted on all third-party sites.

6. Location of Data Collection and Processing and Storage

In personally accessing Gallup websites, you may be submitting Personal Information and survey or assessment results that Gallup will use for business purposes that are consistent with this Privacy Statement. As a worldwide organization, Gallup collects information that may be processed internationally throughout Gallup offices worldwide. Your information may be processed in the United States or any other country in which Gallup maintains facilities, including any Gallup subsidiary (a complete list of Gallup companies can be found on Gallup.com).

Gallup keeps Personal Information gathered and processed for the purposes described in this Privacy Statement for as long as there is a business purpose for doing so. Please also see clauses I.2.1 and I.2.2 above for additional information on how we retain your Personal Information.

7. Your Rights

You have the right to access the Personal Information that we hold about you and to correct, update, amend, suppress, delete or otherwise modify any Personal Information where it is inaccurate. When updating your Personal Information, we may ask you to verify your identity before we can act upon your request.

You may also, if governed by GDPR, object to the use or processing of your Personal Information or withdraw consent to use your Personal Information at any time.

Under GDPR, regarding the processing of your Personal Information, you have the following rights:

• the right to require free of charge (i) information on whether your Personal Information is retained and (ii) access to and/or (iii) duplicates of the Personal Information retained. However, if the request affects the rights and freedoms of others or is manifestly unfounded or excessive, we reserve the right to charge a reasonable fee (taking into account the administrative costs of providing the information or communication or taking the action requested) or refuse to act on the request;
• the right to request proper rectification, removal or restriction of your Personal Information;
• where processing of your Personal Information is either based on your consent or necessary for the performance of a contract with you, and processing is carried out by automated means, the right to receive the Personal Information concerning you in a structured, commonly used and machine-readable format or to have your Personal Information transmitted directly to another company, where technically feasible (data portability);
• where the processing of your Personal Information is based on your consent, the right to withdraw your consent at any time without impact to data processing activities that have taken place before such withdrawal or to any other existing legal justification of the processing activity in question;
• the right not to be subject to any automatic individual decisions that produce legal effects on you or similarly significantly affect you; and
• the right to take legal actions in relation to any breach of your rights regarding the processing of the Personal Information, as well as to lodge complaints before the competent data protection regulators.

Gallup complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Gallup has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. Gallup has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) Program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Gallup commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU and UK individuals and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF should first contact Gallup at: Privacy_Administrator@Gallup.com.

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Gallup commits to cooperate and comply respectively with the advice of the panel established by the EU data protection authorities (DPAs) and the UK Information Commissioner’s Office (ICO) and the Swiss Federal Data Protection and Information Commissioner (FDPIC) with regard to unresolved complaints concerning our handling of human resources data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF in the context of the employment relationship.

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Gallup commits to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF to https://www.jamsadr.com/DPF-Dispute-Resolution an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://www.jamsadr.com/DPF-Dispute-Resolution for more information or to file a complaint. The services of https://www.jamsadr.com/DPF-Dispute-Resolution are provided at no cost to you.

If neither Gallup nor our third-party dispute resolution provider resolves your complaint, you may pursue binding arbitration through the Data Privacy Framework Panel. To learn more about the Data Privacy Framework Panel, visit https://www.dataprivacyframework.gov

Gallup may sometimes provide personal information to third parties to perform services on our behalf. If we transfer personal information received under the Data Privacy Framework to a third party, the third party's access, use, and disclosure of the personal information must also be in compliance with our Data Privacy Framework obligations, and we will remain liable under the Data Privacy Framework for any failure to do so by the third party unless we prove we are not responsible for the event giving rise to the damage.

To exercise the rights referred to above, please contact us at Privacy_Administrator@Gallup.com.

As far as we process your Personal Information on the basis of our legitimate interests pursuant to Art. 6 (1) lit. f) GDPR, you may object to processing at any time. You may find the detailed description of our processing activities and the legal basis in the sections before. If you object, we will no longer process your Personal Information unless there are compelling and prevailing legitimate grounds for the processing or the data are necessary for the establishment, exercise or defense of legal claims. If you object to such processing, we ask you to state the grounds of your objection in order for us to examine the processing of your Personal Information and decide whether to adjust the processing accordingly.

Please note that the processing of your Personal Information may involve advertising activities as described above. If you do not want that we process your Personal Information for direct marketing activities, you can object free of charge at any time via email: Privacy_Administrator@Gallup.com.

Gallup will obtain your consent before sharing your Personal Information with any third party that is not acting as an agent or vendor to perform tasks on our behalf or to use the information for a purpose materially different from the purpose for which it was initially collected or subsequently authorized by you. An exception to this will be (among others) where Gallup’s processing of Personal Information is necessary for compliance with a legal obligation under the applicable law.

8. Sensitive Information

For processing of your sensitive information (e.g., medical information, Personal Information revealing ethnic or racial origin, political opinions, religious or philosophical beliefs, trade union membership, the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or a natural person's sex life or sexual orientation), we will obtain your consent or, where legally required, your explicit consent.

Gallup is among others not required to obtain explicit consent under GDPR with respect to sensitive information where the processing is (a) necessary to protect the vital interests of the data subject or another natural person where the data subject is physically or legally incapable of giving consent; (b) necessary for the establishment, exercise or defense of legal claims or whenever courts are acting in their judicial capacity; (c) necessary to carry out Gallup's obligations in the field of employment law insofar as it is authorized by European Union or Member State Law or a collective agreement pursuant to Member State Law providing for appropriate safeguards for the fundamental rights and the interests of the data subject; or (d) related to information that is manifestly made public by the individual.

9. Dispute Resolution

If you have any complaints regarding our compliance with this Privacy Statement, you should first contact us. We will investigate and attempt to resolve complaints and disputes regarding use and disclosure of Personal Information in accordance with this Policy.

Gallup is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC). Gallup may be required to disclose personal information that we handle under the Data Privacy Framework in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

10. “Do Not Track” Signals

Some internet browsers incorporate a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, the Gallup websites do not currently interpret, respond to or alter their practices when they receive “Do Not Track” signals.

11. U.S. State-Specific Privacy Disclosure

Depending on the state in which you reside, you may have certain privacy rights regarding your personal data. Please see our U.S. State-Specific Privacy Disclosure to learn more.

12. Gallup Privacy Notice for California Residents

If you are a California resident, please see our Gallup Privacy Notice for California Residents.

13. Policy Updates

Additional information that is particular to specific Gallup websites may exist, and updates to this policy may be posted. For these reasons, we suggest that users who may have specific concerns about the information being gathered and use of that information regularly view the Privacy Statement on each website. Gallup reserves the right to change the policy on use of information collected at any time by posting an updated version on each website. If required by law, we will provide you with notice of any update.

14. Accessibility

We are committed to ensuring this Privacy Statement is accessible to individuals with disabilities. If you wish to access this Privacy Statement in an alternative format, please contact us as described below.

15. Additional Questions or Comments

If you have any inquiries, complaints, access requests and any other questions or comments regarding Gallup's Privacy Statement, please contact us.